The Texas Treasure Sale, a Longhorn and cattle Sale event in Fredricksburg, Texas, will be held in April 2025. The client requested a black and white logo that blends elegance with rustic charm, featuring Longhorns or Texas wildflowers. As well as a badge-like or stamp-like feeling. Two logos featured elongated horns paired with bluebonnet or wildflower elements, giving them a modern, stamp-like feel, while others are delicate, with thin type and flowers. The fourth had an illustrative, rustic longhorn face. Ultimately, the client selected the first logo. While the concept was mine, my supervisor, Mark Platt, helped refine and elevate the design. The online catalog covers combine leather, parchment, and torn paper with photography to achieve a vintage, rustic look that displays the logo in different ways.