Saved By the Stampede Logo Concept (unused)
The Shelton Stampede Auction, held annually in spring, supports June Shelton School in Dallas, which specializes in helping PreK-12 students with learning differences. The event raises funds to support the school’s mission.
This logo was one of two final options Shelton considered. I aimed to combine a TV and couch into a single symbol, inspired by classic sitcoms. The couch shape echoes a retro TV set, while the typography features TV antennas and a vintage vibe. The muted orange and yellow pastels evoke a nostalgic mix of the ‘90s and ‘70s, blending sitcom eras into a unified design that reflects television history.