he logo blends typography and illustration into a crest-like design, merging cannabis education with the feel of a traditional university emblem. The core of the design, a "Leaf-book" icon I created, combines a marijuana leaf with an open book to symbolize scholarly knowledge in a modern, approachable way. My supervisor, Mark Platt, refined the design by adding the word "BUDU," and a colleague helped integrate the logo into final mockups for the client. The result is a polished, cohesive symbol that represents the brand's educational mission.